Blogging

Blogs are great online social tools, but they have become powerful Internet marketing weapons in recent years. There are many
reasons for this.

• Blogs are simplified content management systems, in essence. Publishing content is easy. You can upload new content conveniently and regularly… and search engine spiders LOVE regularly updated content.
• Blogs have their own interconnectivity. Bloggers will link to you, often without expecting anything in return. This will give you additional sources of traffic.
• Blogs have become the launching pads for many Web pursuits that can dramatically increase the traffic that can pass through your pages. Blogs are the anchors of pinging techniques, tagging strategies, and many other revolutionary methods.
A blog can serve as your main website itself. As we have discussed earlier, blogs are simplified content management systems. Think Joomla or Mambo, only easier… way easier. But blogs can serve you better if they are used as follows:
• To complement your main website. Each entry can include a link to your main website, increasing the number of back links.
• As an anchor site to once again complement your main website. A blog has a higher chance of figuring prominently well in relevant search engine results. Hence, it has a better chance of attracting targeted visitors, and leading them to your main website.
• To interact with the members of your target market through the comments feature of your blog. Also, blogs are more personal, more intimate… your readers will be able to relate with you better. Setting up a blog is quite easy. Free services like www.blogger.com and www.wordpress.com abound.

You can even download movable type blogs from these services so that you can host your own blog under your own server and under your own domain name.

Forum Marketing

There are a lot of online communities on the Internet. There are actually forums for every niche of every market. If you manage to infiltrate these forums, you’d only be reaping more benefits for your business and your website.
• Membership in a forum will afford you a signature box where you can place a link to your website. Your signature box would appear in every post you make. If you make a hundred posts in a hundred different threads, for example, you’d have a hundred different pages providing inbound links to your website!
• Forums are excellent venues where you can build relationships with potential clients. Being dedicated to the subject of your business, you’re sure to mingle with people who are most likely very interested in what you have to offer. By befriending these people, you could secure for yourself some faithful customers, or, at the very least, regular visitors to your website.
• Forums would provide for you a channel where you could interact with your target market. You could help them out with their concerns, answer any questions that might be bothering them, or make recommendations whenever it’s appropriate.
In so doing, you’d be branding yourself as an expert in the field. Once your credibility has been established and your worth to the online community has been proven, you could suggest the use of your products or the information contained on your website. This could win you some highly targeted visitors. There are a lot of forums on the World Wide Web. There’s sure to be one devoted to the market you’re eyeing. You can use the resources below to find the forum catering to the market you have in mind.

www.theforumzone.com
http://www.directories-directory.info
http://www.thelocalforum.co.uk/directory

Digg It!

Digg.com is the first of many Web 2.0 tools we will be discussing in these pages. Digg.com is actually the one that can generate the most traffic for your website in the fastest time possible. Submit an article today, for example, and you can potentially have millions of visitors by tomorrow. How does it work? Think of it this way: it’s like an article directory where you can submit articles… but it has a big twist. People can actually “vote” for your articles if they like them. These “votes,” called “diggs,” are ways in which people can recommend your article to others. It’s their own personal stamp on your article. It’s like saying “hey, this article rocks,so give it a try!”

Articles with the most “diggs” for the day are pushed to the top of the page, on the first page of the website. Hence, when people visit Digg.com, they’ll immediately see what’s on top, and they’ll visit it. Digg.com is visited by millions of Internet users each day.The key here is to write a truly compelling and highly original article offering very fresh information so that it’d get a lot of “diggs” and be pushed to a prominent spot on the website.

Ads On Popular Websites

Some websites offer real estate reserved for paying advertisers. If there are websites that attract a great number of visitors on a daily basis and if these websites are related to the subject of your business, then they may be worth a try. Consider the rates they are demanding as well and how this will fare for your budget.