On Page Search Engine Optimization
Once you have acquired the right keywords appropriate for the subject of your online endeavor, it’s time to proceed with on-page search engine optimization, or on-page SEO.
On-page SEO, by its simplest definition, is the placement of the right keywords in the right places on your web page itself. The idea is that if the keywords are placed in the right places, the search engine spiders will have an easier time finding them. This will give you a great chance to win the favor of the search engines and rank highly in corresponding results.
So… where exactly should you place these keywords on your web page?
1. Place your keywords in the body (content) of your web page. Make sure to focus only on one particular keyword or phrase per web page. Always aim for a keyword density level of at least 2% per web page, meaning 2 mentions of the keyword or phrase for every 100 words of text.
2. Place your keywords in the title of the web page. Suppose your main URL is www.doggyworldunited.com and the key phrase for a particular page is “dog training.” That page should have the URL www.doggyworldunited.com/dog_training or something similar, as long as “dog training” appears in it.
3. Place your keywords in the meta tags of your web page. Meta tags are tags that do not affect the visual appearance of your web page, but are read by search engine spiders nonetheless.
4. Place your keywords in the ALT tags of your web page. ALT tags are the text that appear whenever the mouse scrolls across a particular image.
5. Place keywords in H1 headers as well as H2, H3, Hn sub
headers.
Easy, right? On-page SEO need not be difficult. For as long as the right keywords are in the right places of your website, then your web pages will be friendly to the search engine spiders. Bear in mind, however, that being “friendly” to search engines doesn’t automatically mean a good position in search engine results. Onpage SEO is just the start. Off-page SEO is a necessary ingredient for the recipe as well.