How To Get Traffic

We have been discussing on-page SEO in the previous lessons. Onpage SEO, or the placement of the right keywords in the right places on your web page, is the one-time tactic that will ensure that your website will always be ready to be picked up by the search engine spiders for every relevant query. But on-page SEO is not the only category of tactics you should be concerned with. Equally as important are strategies categorized under off-page SEO… methods that you are to utilize outside of your web pages. To make things simple, off-page SEO is all about link building –leaving your web page’s URL in as many places as possible on the World Wide Web.

The greater the number of links you have floating around in cyberspace, the higher your link popularity is. The higher your link popularity, the better the chances you’ll have of placing well in relevant search engine results pages. You can check out your website’s current link popularity by using the tool at www.linkpopularity.com . So immediately, you see that it’s a game of getting your links out there. This is what off-page SEO is all about. Now, not all links are built alike. Some are simply better than others. Here are the kinds of links that you should be aiming for:- Incoming links. These are one-way links that you do not have to link back to. Search engines, most notably Google, despise reciprocal linking. It would be to your advantage if you don’t have to point back to the links pointing to your website.- Links from “clean” places. There are subjects that are considered taboo for search engines.

If websites cater to these subjects and they link to your website, then you will be seen as a website in a “bad neighborhood” and chances are, you won’t place well – if at all – on search engine results.- Links from websites with high page ranks. Page rank, or PR, refers to how well Google sees a web page. The highest PR is 7, the lowest is 0. If a high ranking website links to yours, then you’re in good company. It only means that a website that Google respects looks highly on your web page, and you deserve equal attention. Hence, you must aim for links from web pages with a PR of 4 or higher. Once your links are placed on other web pages, it will be a while before they are taken down. Hence, investing in strategies that will increase your link popularity is a sound route to take. And there are many, many tactics you can use to spread your links all over the Internet.